![]() ![]() While these procedures appear similar to the naked eye, they’re quite different in terms of application. Bummer, I know (letterpress rules!)īy now you might be wondering, what’s the difference between embossing and raised ink? What about letterpress? The answer is it’s all about the process. Note: PrintFirm does not do raised ink or letterpress projects. Either way, the 3D effects on your card get people to focus their attention on your brand instead of slipping the card into their wallets without a second thought. They may even ask you about the technique, which gives you a chance to extend the conversation. As soon as they feel the detailing on their fingers and the contrast between the flat part of the stock and the raised portion, they’ll stop to examine what they’re touching. They will be able to see a difference between yours and the typical card before they get their hands on your cardstock as raised elements catch the eye from a distance. Embossing your logo or text sticks out in people’s memories because of the unique tactile experience and classy vibe. Your goals with a business card campaign are to make a fantastic first impression and to ensure that prospects/contacts remember you. inexpensive, commonplace design is by definition forgettable. ![]() If you want cheap cards, then standard options will suit you just fine.īut cheap i.e. These are not the most budget-friendly options available. Ok, embossing and other effects do cost extra-I don’t want to mislead you on pricing. ( Free Dictionary) How does embossing enhance my design? To raise (designs) from a surface represent in relief. We’ll start off with the definition of embossing:Įmboss v.t. No need to get ahead of ourselves, though. That said, let’s get to the fun print geeky stuff! Well, the end result is fun…the process leading up to the finished product can be a bit complicated from a technical standpoint. We fulfill a lot of custom orders, so don’t be afraid to ASK if you don’t see what you’re looking for on our site. But that doesn’t mean that embossing is out of the question. When you go to place an order, you won’t find this listed under the product options in our instant pricing calculator. If you visited the business card product page on our website, you won’t see anything about embossing. Oh well, I thought, must be someone else’s handy work.ĪHA! Therein lies the missing piece of the puzzle. I picked it up and carefully felt the surface to see if I’d be able to identify the printed effect. Hello inkheads! The other day I noticed an irresistible business card sitting on our manager’s desk (his name is Alex, btw).
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